Marketing

Has customer experience stalled? There are certainly indicators that suggest as much. Consumers question whether businesses are really taking their feedback seriously – with just 11% believing that to be the case. Meanwhile a rather weak…
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Get the new Modern Marketing Essentials Guide to Cross-Channel Marketing and start creating the most cohesive, valuable, and frictionless customer experience possible. Inbound. Search. Social. Email. Web. Mobile. Events. A consistent,…
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As the marketer’s role continues to morph at light speed in an attempt to deliver a seamless positive customer experience across all touch points, so does the technology underneath and all the headaches that come with it which include but…
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B2B marketers are consistently faced with three main challenges: bringing in new business, improving lead quality, and generating leads. To meet these challenges, marketers need to think bigger - and our Complete Guide to B2B Marketing…
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Marketing automation allows businesses to save time and money, measure and optimize marketing investments, and grow revenue faster. According to our benchmark analysis, businesses that use marketing automation can grow their pipeline by…
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Creating unique campaigns that capture your prospects’ imaginations requires constant innovation - and a little bit of inspiration, too! From microsites to podcasts to webinars, these seven examples demonstrate how to infuse creativity…
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