The CMO Solution Guide to Leveraging New Technology and Marketing Platforms

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As the marketer's role continues to morph at light speed in an attempt to deliver a seamless positive customer experience across all touch points, so does the technology underneath and all the headaches that come with it which include but are not limited to:

  • Having a clear customer experience vision.
  • Becoming the customer champion responsible for identifying and mapping the euphoric customer journey.
  • Working together with technology counterparts to ensure the customer experience vision is mutually understood and the basis for technology success.
  • Redesigning teams and breaking down process silos to ensure cross functional collaboration.
  • Not owning it outright, but becoming an active stakeholder in the application of each technology within a well designed, integrated platform to achieve your marketing vision.

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Source thecmoclub
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