The Ultimate Guide to As-a-Service

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Do you feel like you're fighting harder for customers' business today than ever before? We've talked to countless technology professionals who find that their business is being stolen away by other solution providers who offer sub-par services for a lot cheaper or that they're investing more in sales and marketing to position themselves better to attract customers.

Why is this happening? Because customers have more control in today's as-a-service world. They have more options and switching costs aren't as great. That means we have to mold our offerings and our value propositions to the way our customers buy today.

For example, your approach to selling a house would be different 20 years ago vs. today. If you are going to put your house on the market today, you'd find out what's attracting buyers and make investments in the updates that would have the most impact.

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