Performance and security best practices for travel and hospitality websites

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While serving as Google’s VP of Search Products & User Experience, Marissa Meyer once quipped, ‘As Google gets faster, people search more, and as it gets slower, people search less. This is supported by research: as websites get faster, customers buy more, and as sites get slower, they buy less.

This trend is particularly relevant for Travel and Hospitality companies. Many of the factors that drive online reservations—accurate listing data, personalized content, and appealing visual assets—are all less effective if they load slowly or are entirely unavailable.

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Source Techcouncelor
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